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Love R.O.C.S. headlines at Little Rock Fashion Week 2014 | Style

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Love R.O.C.S. headlines at Little Rock Fashion Week 2014
Love R.O.C.S. headlines at Little Rock Fashion Week 2014

Fashion label, Love R.O.C.S., is scheduled to debut the Fall/Winter 2014 collection at Little Rock Fashion Week on Saturday, July 19, 2014 which takes place at the Statehouse Convention Center from 6-10 PM.  Love R.O.C.S. will headline the show this year as the LRFW 2014 Clothing Line of the Year.  Chief Designer, Shonda Stroud Ali-Shamaa, is a native of North Little Rock and graduate of Arkansas Fashion School.

Ali-Shamaa describes her Fall/Winter 2014 collection by saying, "For Little Rock Fashion Week this year, I wanted to do something clean and classy - not overtly sexy, but definitely sexy. With every show, I try to highlight different things. My Spring 2014 collection was fun and had a lot of focus on the woman’s back.  I’m constantly thinking about the Love R.O.C.S. woman and what she wants for this collection.  I chose to focus on the complete woman. When people see the line, I want them to see the strength and confidence in the woman who would wear these pieces. I’m really excited about the collection and presenting it as I headline this year’s show."

Currently, Love R.O.C.S. is available through custom orders, but Ali-Shamaa says her online store will be up and going by September.  At that time, orders may be processed directly through her website here: http://loverocs.com/

Ali-Shamaa explains her sales process, "At Love R.O.C.S. we believe that all women are beautiful and deserve to be celebrated. In addition to the designs presented, we also create custom designs. Please don't hesitate to contact me at ShondaAliShamaa@LoveROCS.com."

All photos used with permission.  

First, third and fourth images by Angie Davis Photography: http://www.photographybyangiedavis.com/

Tickets to Little Rock Fashion Week 2014 can be purched here: http://lrfw.ticketleap.com/